Overview
Sales and marketing are not just promotional activities — they are strategic engines that determine the visibility, desirability, and commercial success of each RealDev project.
Our customer experience framework ensures that every client, from prospect to homeowner, feels supported, informed, and valued throughout their journey.
What this service includes
A complete ecosystem of strategies and operations that support project sell-out and customer engagement:
Brand development & project positioning
Lead generation & digital marketing
Sales strategy & broker network management
CRM systems & customer journey optimization
Project launch planning & event execution
Post-sales support & client handover experience
“A great project becomes unforgettable when the customer journey is equally exceptional.”
Building powerful visibility and seamless customer journeys
Brand development & project positioning
We create distinctive brand identities for each RealDev project based on its location, lifestyle offering, and target audience.
This includes naming, storytelling, visual design direction, tone of voice, and market positioning to ensure strong emotional resonance and differentiation.
Lead generation & digital marketing
We run targeted campaigns across digital platforms — Google Ads, Meta Ads, SEO, landing pages, social media, and content marketing — to attract high-intent buyers and investors.
Our data-driven approach ensures cost-efficient lead acquisition and strong market visibility.
Sales strategy & broker network management
RealDev works closely with in-house sales teams and authorized brokerage partners.
We define pricing structures, launch phases, sales scripts, incentives, and channel management strategies that maximize conversion rates and project momentum.
CRM systems & customer journey optimization
Our CRM pipelines ensure every lead is nurtured through timely communication, follow-ups, personalized recommendations, and automated workflows.
This creates a consistently professional experience and boosts conversion.
Project launch planning & event execution
We organize launch events, private previews, roadshows, and international exhibitions that highlight RealDev’s commitment to innovation and quality.
From investor events to media unveiling, every touchpoint reflects our brand excellence.
Post-sales support & client handover experience
Customer relationships don’t end at booking — they evolve.
We manage client onboarding, payment schedule reminders, construction updates, documentation support, and handover coordination to ensure trust and satisfaction long after the sale.
Strengthening long-term project success
Why sales, marketing & customer experience matter
A successful development is measured not only by units sold but by the quality of the experience offered to buyers and investors.
Builds strong brand reputation and trust
Enhances demand and increases project absorption rates
Reduces friction across all customer touchpoints
Supports sales teams with structured pipelines
Creates memorable experiences that lead to referrals
“Customers remember how you make them feel — long after the transaction is complete.”
Why RealDev leads in sales, marketing & customer experience
A unified approach to promoting and delivering excellence
RealDev integrates branding, digital outreach, sales execution, and customer care into one cohesive process.
This allows us to maintain consistency, transparency, and performance across every stage of the development cycle.
Why developers, investors, and customers trust RealDev:
Strong visual identity and storytelling for each project
High-performance digital campaigns & targeted lead strategies
Seamless CRM-driven follow-up systems
Trained and professional sales teams & partner networks
Exceptional post-sales support
Customer-first mindset embedded into every process
Pricing (Indicative)
Package | Coverage | Starting price |
|---|---|---|
Basic | Lead generation + CRM setup | AED 12,000 |
Standard | Sales strategy + marketing campaigns + broker coordination | AED 25,000 |
Premium | Full sales, marketing, and customer experience program | AED 45,000 |
Our workflow
How RealDev creates powerful project success
Market analysis & target audience definition
Brand identity creation & storytelling
Digital marketing, lead campaigns & website funnels
Sales strategy, pricing, and channel management
CRM nurturing & customer communication journeys
Events, project launches & roadshows
Post-sales support & client handover experience
Frequently asked questions
Q. How does RealDev generate high-quality leads? |
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A. We use targeted digital campaigns, SEO strategies, landing pages, and broker networks to attract buyers with genuine purchasing intent. |
Q. Do you manage sales teams directly? |
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A. Yes, we manage in-house teams and coordinate with partner brokers to ensure consistent messaging, pricing, and sales performance. |
Q. Does RealDev provide full CRM setup and automation? |
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A. Absolutely. We integrate CRM systems, lead pipelines, automated workflows, and communication guidelines for efficient nurturing. |
Q. Can you support international marketing and roadshows? |
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A. Yes, we organize global campaigns, exhibitions, and investor events across key markets such as KSA, India, UK, and Europe. |
Q. How does RealDev enhance the customer experience? |
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A. Through transparent communication, personalized support, construction updates, documentation assistance, and smooth handover processes. |
Create extraordinary experiences that turn buyers into lifelong brand advocates
At RealDev, we believe a project’s success is defined not only by its architecture but by the journey each customer takes.
Our integrated sales, marketing, and customer experience solutions ensure every moment — from discovery to handover — is meaningful, transparent, and memorable.
“Great developments are built on trust, engagement, and exceptional customer relationships.”
Speak with us to elevate your next RealDev project.